Apparently people are really into scary clowns. The trailer for the remake of Stephen King’s It launched last week, and it blew through the record for most views in 24 hours.
The trailer for It drew a lot of attention right when it launched. It already had a lot of hype for terrifying audiences (apparently people were screaming in the theater) when it debuted at SXSW. Naturally, when it hit YouTube, people were pretty curious to see if it was as scary as people said.
And yes, yes it was utterly horrifying. But people couldn’t stop watching anyway. Within 24 hours, the trailer had generated 197 million views. Later, within 36 hours, that number was up to 246 million. This beat the previous record holder, The Fate of the Furious. That trailer debuted in December and racked in 139 million views in 24 hours.
In other words, there are a lot of masochists out there who love to terrify themselves.
It may help that this is a remake. Stephen King’s novel of the same name came out in 1986. In 1990, the movie starring Tim Curry came out. Since the people who saw it when they were teens have now entered adulthood, they’ve got a certain nostalgia for the clown known as Pennywise.
This time around, It stars Bill Skarsgard (Hemlock Grove, Allegiant) as Pennywise. Finn Wolfhard of Stranger Things fame plays one of the children Pennywise stalks. Director Andres Muschietti takes the helm. Muschietti is most known for his work on Mama in 2013.
If you can handle two and a half minutes of sheer fear, watch the trailer here:
It is scheduled for release in theaters on September 8, 2017. If it’s anything like the original, it’s bound to be wildly successful. The 1990 movie premiered over two nights on television and gained almost 30 million viewers.